by - January 20, 2017

Before I give you a review of the product, follow me as I give you a brief introduction on the brand. Etude House (Hangul: 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name 'Etude' comes from Frederic Chopin's studies of the piano. Etude simply means study in French.  The company was established in 1966, and the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. The name was changed to Etude Corporation in 1997.
Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009. In 2009, Etude House launched stores in Taiwan, Singapore and the Philippines. It also launched stores in Brunei and Myanmar in 2010. It opened its 100th overseas branch in the same year. Etude House opened its first branch in Japan in 2011.

Etude House has been endorsed by Jun Ji-hyun from 1999 to 2000. S.E.S replaced her and endorsed the brand from 2000 to 2001. Song Hye-kyo became a model of Etude House in 2001 and endorsed the brand until 2006. Jang Keun-suk and Go Ara were models of the brand from 2006 to 2008. Yoo Seung-ho was a model of the brand from 2009 to 2010. In March 2009, it was announced that Lee Min-ho and Park Shin-hye will be the new faces of Etude House. On April 14, 2010, 2NE1 became Etude House models. On October 25, 2011, SHINee became the new endorsers of Etude House. On January 4, 2013, f(x)'s Sulli and Krystal joined SHINee and became the new models of Etude House. Female idols from girl groups like Joy of Red Velvet and girl group I.O.I, have done pictorials to promote the brand's newly released lines. As of September 2016, f(x)'s Krystal is still the main spokesperson and face of the brand.

This is one of the favial foam you can find in South Korea and formulated in South Korea.  This is my favorite brand: Etude House Happy Essential Foam Collagen, it actually has five kinds, but I choose Collagen, to give my face skin more collagen. I used this product since 2013. 

See my disclaimer if you have any questions about my collaborations with brands- honest reviews were agreed upon before I buy it by my self.
I was excited when I use this product . I was excited when I opened said package. Yes, perhaps, but this is the first time something like this has happened to me, and I felt truly honoured to use this lovely product. I always use this product to my skin. 

*I purchase this product. This does not affect my review in any way. All of my reviews are non-sponsored, honest, personal opinions. 

Happy Cleansing Foam by Etude is a popular cleansing foam that available in five formulas to best suit your cleansing needs.
Happy Essential Foam : Formulated with 40% moisturizers, this creamy cleansing foam gently removes impurities with rich lather. Leaves skin happy again, feeling clean, smooth and soft.

Collagen - promotes skin elasticity and firmness

PRODUCT :  Happy Essential Foam Collagen

USE :  Facial Foam Wash

Product Description :  Formulated with 40% polyol (Glycerin, Sorbitol, PEG-32) content to keep skin moist and soft. This moisturizing, cleansing foam uses Collagen and a rich lather to remove excess oil and residues for a smoother skin leaving a soft sensation. Collagen is the main structural protein in the dermis(skin). Topical collagen is able to moisturize and hydrate by holding many times its own weight in water which then keeps skin moisturized.

Volume : 150 ml

What the HAPPY ESSENTIAL FOAM COLLAGEN from Etude House is supposed to do:
1. Promote skin elasticity and firmness
2. Keep face moisturized and clean and the same time
3. Removes excess oil
4. Removes impurities
5. Makes skin smooth

Basically, all cleansers from this line have the same design and packaging. To differentiate them from each other, Etude plays with the colors. Overall, the packaging very sturdy, simple, nice & cute. It gives me a fresh & happy feeling whenever I look at it, I guess that’s another reason why it’s named Happy?

 All of the cleansers share the same thick rich cream type of texture & consistency. For collagen, the cream actually has a hint of pinkish color.  Rub in my hand, smell good, actually like no scent at all, I confused to mention what kind of smell is this, LOL. Soft and gentle while cleaning my face.

 It does foams really well. In the pictures below, I used only a little volume of the products to see how well it could foam and I guess not bad eh?

I like them very very much! They’re very mild and gentle on my skin, indeed very suitable for daily use. ^w^ You won’t feel any tightness after using too which meant it’s really good because it doesn’t strip your natural oil. The Happy Essential Foam is packed with 40% moisturizers while the Happy Fresh Foam is formulated with 20% moisturizers and 10% sebum absorbers to give that ultimate fresh feeling so this meant it won’t make your skin dry too. It is paraben free and contains no harsh chemicals.

Happy Essential Foam with Collagen

Collagen – the building block of skin provides elasticity and helps fight the effects of aging.  Absorbed collagen also helps firm the skin leaving it a little stronger yet smooth.  Collagen is also used to reduce the fine lines caused by UV damage from the sun.

First Impressions:
Since I’ve started using this product, the Collagen Foam, I really think it made a difference to my face, like I can feel like it got a little bit clearer and the black heads on my nose are not like before, and after using it, I can really feel like it cleaned my skin, it gives you that satisfying feeling plus it has a nice subtle scent, too.

Thoughts and results so far :
Honestly, the first 1 and 1/2 months I’ve been using this foam gave me a really satisfying feeling (8/10=0 is lowest; 10=highest), however, after the 1 & 1/2 months of using, I have noticed that without using moisturizer right away, my skin feels painfully dry (a little bit) and I can feel like my skin gets tight too, so I’m not sure about the product being moisturizing.

1. Nice scents.

2. Does a great job on cleansing part.

3. Mild and gentle on skin.

4. Doesn’t feel any tightness after using.

5. Doesn’t strip your natural oil.

6. Foams well.

7.  Available in five formulas to best suit your cleansing needs.

8. The Happy Essential Foam is packed with 40% moisturizers while the Happy Fresh Foam is formulated with 20% moisturizers and 10% sebum absorbers.

9.  Paraben free and contains no harsh chemicals

1. Seriously I can’t find any con for this cleansers. i really will buy this product again.
2.After using the product for 1 @ 1/2 months, it started drying my skin
3. My skin feels tight after using if I don’t moisturize right away

SROCE : 5 /5 ❤❤❤❤❤

If there’s no new cleanser that manage to grab my attention, I will keep repurchase the White Clay one. Definitely worth to buy !~

Thanks for reading!!

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